Rights Group LLC
Services
• Consulting/Marketing Agency
Rights Group's unique experience in launching products with entertainment brands gives it the expertise to create wireless strategie for corporations, products, and services. Rights Group has the ability, through developed relationships with entertainment brands, to create innovative partnerships that are beneficial to all parties. Rights Group can manage projects from conception to completion.
Rights Group offers implementation services for the strategies which it provides. Rights Group has vast experience implementing products and services both for entertainment products and for consumer brands. Rights Group is able to integrate a variety of technologies to create complete easy to use and exciting customer applications. In addition to implementing technology, Rights Group is capable of coordinating mobile programs and services with physical and media distribution such as retail promotion, TV, and radio.
Rights Group is currently consulting with Visa International. Visa is one of the largest credit card providers and financial institutions in the world. Rights Group is working with Visa in the areas of global music and wireless markets, helping to direct them on which territories Visa should concentrate its marketing, possible sponsorship, and whom it should be directed towards. Rights Group is also implementing a variety of mobile promotions and payment services with Visa. These include creating content in partnership with some of the largest management companies in the world and integrating them with Visa products and services across cards and mobile phones.
Rights Group is currently consulting with Pepsi International on a number of mobile-based programs. These programs will promote Pepsi music and sports partners across the globe. Rights Group will oversee and manage the development of several premium SMS based programs that will allow users to download images and wallpaper as a promotion for Pepsi programs.
Rights Group brought Samsung together with Best Buy and AOL to create and implement their promotion around Britney Spears. Samsung's phones were promoted with Britney's image at concert venues, on AOL's Britney page, in displays at Best Buy stores across the country and on all official Britney Spears related websites. During this promotion, same store sales of related Samsung product increased an astounding 69%.
• Wireless Rights Management
Rights Group manages the wireless rights for celebrity and entertainment brands. This process involves developing a strategy that will be the most profitable for each entertainment brand, while being sensitive to that property's image. Strategies can include launching artist/brand related services, creating sponsorship opportunities and co-marketing opportunities.
• Premium Telephony Applications
Overseas, premium services have been launched with stars such as Justin Timberlake. The Justin Timberlake pay-per-call karaoke service was marketed in-venue surrounding his Spring 2003 UK tour. As well as online by concert promoter Mean Fiddler and on Justin's official international website.
• Retail Products
Rights Group programs utilize a combination of the most innovative telephony applications, voice and text-messages to deliver unique real time entertainment for both promotional purposes and for sale to consumers. In May 2002, in association with Britney Spears, Samsung, Best Buy and AOL, Rights Group launched the first retail wireless fan club. In May 2003, Rights Group launched the world's first branded phone karaoke application in Europe with Justin Timberlake. Rights Group has as also launched branded song dedication and karaoke applications with the Idols series in the U.S. and Europe. Rights Group is currently working with brands such as Pepsi and Visa International and to create exciting marketing, retail and premium services.
Rights Group is continuing to launch original services in the wireless space as premium content and for use as marketing tools. In the next year services will launch with Pepsi International and Visa.
Rights Group, LLC
151 Lafayette St. 5th Floor
New York, NY 10013
phone: 646.274.0949
fax: 646.274.0923
sbromberg@rights-group.com
aperlman@rights-group.com
Rights Group's unique experience in launching products with entertainment brands gives it the expertise to create wireless strategie for corporations, products, and services. Rights Group has the ability, through developed relationships with entertainment brands, to create innovative partnerships that are beneficial to all parties. Rights Group can manage projects from conception to completion.
Rights Group offers implementation services for the strategies which it provides. Rights Group has vast experience implementing products and services both for entertainment products and for consumer brands. Rights Group is able to integrate a variety of technologies to create complete easy to use and exciting customer applications. In addition to implementing technology, Rights Group is capable of coordinating mobile programs and services with physical and media distribution such as retail promotion, TV, and radio.
Rights Group is currently consulting with Visa International. Visa is one of the largest credit card providers and financial institutions in the world. Rights Group is working with Visa in the areas of global music and wireless markets, helping to direct them on which territories Visa should concentrate its marketing, possible sponsorship, and whom it should be directed towards. Rights Group is also implementing a variety of mobile promotions and payment services with Visa. These include creating content in partnership with some of the largest management companies in the world and integrating them with Visa products and services across cards and mobile phones.
Rights Group is currently consulting with Pepsi International on a number of mobile-based programs. These programs will promote Pepsi music and sports partners across the globe. Rights Group will oversee and manage the development of several premium SMS based programs that will allow users to download images and wallpaper as a promotion for Pepsi programs.
Rights Group brought Samsung together with Best Buy and AOL to create and implement their promotion around Britney Spears. Samsung's phones were promoted with Britney's image at concert venues, on AOL's Britney page, in displays at Best Buy stores across the country and on all official Britney Spears related websites. During this promotion, same store sales of related Samsung product increased an astounding 69%.
• Wireless Rights Management
Rights Group manages the wireless rights for celebrity and entertainment brands. This process involves developing a strategy that will be the most profitable for each entertainment brand, while being sensitive to that property's image. Strategies can include launching artist/brand related services, creating sponsorship opportunities and co-marketing opportunities.
• Premium Telephony Applications
Overseas, premium services have been launched with stars such as Justin Timberlake. The Justin Timberlake pay-per-call karaoke service was marketed in-venue surrounding his Spring 2003 UK tour. As well as online by concert promoter Mean Fiddler and on Justin's official international website.
• Retail Products
Rights Group programs utilize a combination of the most innovative telephony applications, voice and text-messages to deliver unique real time entertainment for both promotional purposes and for sale to consumers. In May 2002, in association with Britney Spears, Samsung, Best Buy and AOL, Rights Group launched the first retail wireless fan club. In May 2003, Rights Group launched the world's first branded phone karaoke application in Europe with Justin Timberlake. Rights Group has as also launched branded song dedication and karaoke applications with the Idols series in the U.S. and Europe. Rights Group is currently working with brands such as Pepsi and Visa International and to create exciting marketing, retail and premium services.
Rights Group is continuing to launch original services in the wireless space as premium content and for use as marketing tools. In the next year services will launch with Pepsi International and Visa.
Rights Group, LLC
151 Lafayette St. 5th Floor
New York, NY 10013
phone: 646.274.0949
fax: 646.274.0923
sbromberg@rights-group.com
aperlman@rights-group.com
Floor 5
New York, NY 10013
Tel: 646.274.0949
Fax: 646.274.0923
email: contact@rights-group.com