July 9, 2002 Tuesday Final Edition SECTION: ENTERTAINMENT; Pg. D09 LENGTH: 235 words HEADLINE: User friendly / Trivia, tips and tidbits SOURCE: The Hamilton Spectator BODY: Get ready for a voicemail and text message from Britney You've probably accepted by now that Britney Spears is never going to call, even if she actually had your number. That doesn't mean, however, that she won't leave you voice mail -- for a price. For $19.99 US, you can purchase a three-month subscription to Britney's wireless fan club, which entitles you to "surprise" voice and text messages delivered right to a mailbox you can access from your cellphone. It's the latest in the marketing of Brand Britney (didn't she used to be a singer?), this time under the guidance of WFX, a New York wireless network. "Lots of people were thinking about how to sell content and how to deliver content and how to make the wireless device, the cellphone, into a medium for entertainment," says Jed Alpert, president and chief executive officer of WFX. "A celebrity's voice is a very powerful thing, intimate information about a celebrity is a very powerful thing and a cellphone is a powerful thing that everyone has with them." Fans who buy the Britney kit get kitschy goodies, including a replica all-access backstage laminate and a static cling decal. They also get a phone card-size piece of plastic with a sultry picture of Britney on the front and an access code on the back that allows them to receive pre-recorded voice and text messages from the pre-packaged singer and her retinue. GRAPHIC: Photo: A wireless fan club is the latest ploy in marketing the Britney Spears brand. LOAD-DATE: July 9, 2002