Singing For Samsung



Britney Spears will be sporting wireless phones from Samsung Telecommunications America this summer on her 'Dream Within A Dream' concert tour. Samsung, the No. 3 mobile phone maker worldwide, clinched a multi-tier deal as the official wireless phone manufacturer for the pop music star's tour. Samsung will showcase wireless handset displays and interactive exhibits at concert venues and use Spears' popularity to promote three soon-to-be launched phones, the SGH-r225M, the SPH-a500 and the SPH-n400. But that's not all. Samsung's sponsorship includes an aggressive radio ad campaign, a contest for fans to attend pre-concert sound checks and retail point-of-purchase materials. Through a Britney WFX wireless fan club, members get surprise voice and text messages from Britney, lifestyle and fashion tips, logos and picture messages and other vital information. Says Spears in a statement released last week: 'I'm thrilled to be associated with Samsung because they make such cool products. I'll be using their latest wireless phones to stay in touch with my friends and family while I'm touring.' Sounds like a dream come true for Samsung.