Select Programs

Visa Mobile Initiatives

Rights Group is working with Visa creating and partneringbranding concepts to market their mobile and youth initiatives. Visa will be partnering with brands to draw a user base for Visa Mobile Top Up and youth cards. Mobile top up is the pairing of a Visa card with a pay-as-you-go mobile plan to easily and automatically top up minute usage when necessary. The Visa youth card allows young consumers access to a pre-paid card monitored by parents. Rights Group works with Visa creating branding concepts and mobile incentives to draw new users to these programs.

Pepsi International Mobile Programs

Rights Group will work with Pepsi to create international mobileprograms promoting Pepsi's Sports and Music partners across the globe. Pepsi's mobile programs will be SMS based. Users will opt in to a premium text program where content such as downloadable images and wallpapers promoting Pepsi sports and music programs will be available.

Justin Timberlake Karaoke

Justin Timberlake Karaoke was a premium call and SMS service in the UK. Users dialed a premium number or sent a premium text; once they reached the service they picked a song, sang along with it, listened to their recording and then sent the song to a friend's phone with a dedication. The service was promoted and marketed by concert promoter Mean Fiddler as well as O2, surrounding Justin's U.K. tour. Flyers were distributed in every seat at venues across the UK that included the karaoke number.

Justin Timberlake In-Venue Flyer




Britney WFX: The Britney Spears Product:

Britney Spears wireless fan club was a first of its kind retail wireless product. Launched in conjunction with marketing and technology partner Samsung, Britney WFX provided fans with a "Virtual backstage pass to Britney's world." The product was sold at retail exclusively in Best Buy stores for a price of $19.99 and included a collectable card, laminate and lanyard. By dialing an 800 number and entering a pin code, the user became a Britney WFX member for 3 months and would receive surprise voice and text messages from Britney herself, lifestyle and fashion tips, exclusive logos and horoscopes, fan polls, and monthly contests.

Front/Back Britney Spears Product

Watch the Britney Commercial